The big question is no longer: “Should I be on Facebook, or My Space, or Linked In? (or one of the many other social networking sites “out there”) That question has been answered in the affirmative – for anyone who wishes to remain relevant in the “New Economy” of the early 21st Century. Most “experts” suggest that one should chose 3 of these sites and concentrate your efforts on those three.
The new big question is: “What the heck should I do when I get there?”
I have been asked this question a number of times in the past 6 months. The best answer I have to date is: spend time and learn your way around.
Each of these sites has its own culture, applications and “niche” for your marketing plan. However, there is no “one size fits all” strategy for using these sites in your marketing. The only way to know how to use Linked In for your business is to play with it. Facebook has been used successfully by many to help grow their business, but it took them hours and hours to find what worked for them. These sites can be a great way to connect and get your message out to others; but you gotta “tweet” if you are going to Twitter.
Consider the time spent to be an investment in your education. At least you can attend class at your desk.