In Their Kitchen

Promotional ProdKitchenucts Association International (PPAI) recently asked 1,005 average American consumers how many promotional products they had in their kitchen. The response? Overwhelming …

More than three-quarters of the group (828 people) had at least one promotional product in their kitchen, while the bulk reported having anywhere between two and 11 or more. But, here’s the part you can really sink your teeth into: The product/advertiser recall was through the roof! A whopping 86% could name not one, but two promotional products in their kitchen, while 50% of those could name the corresponding advertisers.

So, what’s the takeaway? If you are looking for a low-cost way to say “thank you” this holiday season, think “kitchen.”

This time of the year, the kitchen becomes the center of the home for family meals and friendly gatherings. Put your company name or logo on centerstage during the holidays.  Something as simple as a hot pad or as elegant as long stem wine flutes, there are many great ways to express your appreciation to those who are important to your business. The bonus factor in kitchen promotions is that these same customers will interact with your brand for years to come.

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