How do they think of such things? Take a look at a new idea for barcodes coming out of Japan. You know barcodes, those ubiquitous little black & white stripes on every consumer product package (and then some). Someone had the glorious idea that since they had to print them anyway, why not have them make a statement. Take a look at this gallery of fine artwork they’ve developed.
Here’s more from the Fast Company blog.
“Since 2005, D-Barcode has been creating custom barcodes for a mostly Japanese clientele. They’ve even begun selling their wares to anyone who wants to license them, starting at $1,500 for the design, and $200 a year for licensing. A custom or exclusive use code will run upwards of $4,000–but given that companies spend millions on designing a single package, why don’t we see more detailed thinking like this?”
Bottom line – another great way to set your company apart from all the rest and another example of innovation creating opportunity where others saw nothing special.