The PPAI EXPO has come and gone. It is a hectic week, filled with plenty of new information to process. It always takes me about 2 months to fully grasp what I have see and learned during the week. However, here are two quick observations I want to share with you.
1) The environmental “green” movement is alive and well, but losing its momentum. This particular aspect, the “friend of the environment” aspect of marketing a business will continue to be important and should be considered in any PR campaign. However, due to the lack of coherent standards in the marketplace and the growing skepticism of the public towards “green” claims, I believe that the period of explosive growth in the “eco-friendly” campaigns is over for the forseeable future. Besides, it is expensive to be “green”.
2) Integrating Web 2.0 ( “social media”) into marketing for small business via tangible promotional advertising continues its steady growth. Many of the “new” ideas are simply reworking tried & true promotions from the past and adapting them to find ways to encourage consumers to interact with a company’s persona on the web. Moving forward, I believe this aspect of promotional marketing will provide small businesses an opportunity to develop and grow in their on-line presence, which is where the future of marketing is, right now.