Tag Archives: Important stuff

Ad Good As It Gets

A study reported in the January 2010 issue of Promotional Products Business (PPB) tells us that consumer like and want “stuff with your logo on it” and that they remember the nice folks who give them what they want.

This study of American consumers, done in 2009 by Promotional Products Association International (PPAI) revealed that 82 percent of consumers exposed to promotional products advertising within a one-year period recalled the company or brand advertised, AND 75 percent could remember the advertising message.

“Promotional products had a far greater recall rate for these advertising consumers when compared to ads they saw or read on television, print media and online advertising in the immediate past two-week period. What’s more, 83 percent of consumers reported that they liked to receive promotional products. (PPB)

While these are impressive recall numbers, what is really exciting is the reaction consumers had to the advertising.  In other words, what actions did they take after receiving the promotional products?

Twenty percent of consumers reported making a purchase within one year after receiving the promotional product, while only 13.4 percent had made a purchase after seeing a print ad in the immediate past two weeks, 7.1 percent had made a purchase after seeing a TV ad in the immediate past two weeks and 4.6 percent made a purchase after seeing an online ad in the immediate past two weeks. (PPB)

What promotional products really excel at though, is in influencing the overall impression of the advertiser, This study reports that  52.6 percent of consumers had a favorable impression of the advertiser after being exposed to promotional product advertising whereas that same favorable impression was received by only 27.7 percent consumers exposed to TV advertising, 33.2 percent of consumers exposed to advertising via print media and 11.9 percent of advertisers exposed to online advertising.

What is the point? When you advertise with promotional products at least 4 things happen, all of them good;

1) The recipient remembers you

2) The recipient wants and appreciates the advertising

3) They will feel positive about you and your company

4) 20% of them will buy from you in the next year

When it comes to advertising, it doesn’t get much better than that!

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Filed under Promo Ideas, Trends, Uncategorized

Global Warming = Enron?

The “Global Warming” brand has been severely compromised.

If you have been paying attention to the “new” media in the past week, you are probably aware that “Climate Change” is quickly becoming the public relations equivalent of Enron. By that, I mean a well-known, apparently highly successful “brand” that has been shown to have some serious, fundamental flaws.

The scientists in the global-warming-is- caused-by-mankind camp built their case by trying to ridicule anyone who doubted their science and by attempting to destroy the reputations of anyone who stood up to them. Well, now we come to find out their their “science” seems to be based on fudged numbers, manipulated computer models and data that seems to have been “dumped”.

I will leave it up to the two sides of the debate to finally settle the issue. However, without a doubt, the scientists involved in this scandal (dubbed Climategate) have a real public relations disaster on their hands.

There is a marketing/public relations lesson to learn in all of this hubbub. This controversy show us the ultimate importance of being authentic in today’s economy. Web 2.0 has given every consumer the power to force transparency on anyone or any business. If an individual desires, they can find out virtually anything they want to about you – in the case of these scientists, they can even steal your secret conversations and share them with the world.

The lesson to learn then is to present yourself honestly to the world, make sure you can deliver on what you promise and do everything you possibly can to make sure the content on the web that you can control is accurate. This means your profiles (Facebook, Linked In) are up to date and that any comments made about you or your company are accurate.

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Filed under Responsibility

The Butcher, the Baker, the Candlestick-maker

Small businesses are the backbone of small towns and cities throughout the United States. It is the small, local, independent store owner, service provider and professional who are usually the movers and shakers in these communities. Take a look at any positive activity or progress happening in your local area and chances are a small business person is behind it or actively involved in moving the effort forward.

It is in everyone’s best interest that these small enterprises not only survive, but thrive. That is the guiding principle of a new on-line effort being driven by The 3/50 Project. This website explains their focus in detail, but the basic principle of the 3/50 Project is this: Pick 3 local businesses you would miss if they were gone, spend $50.00 per month in those businesses. Simple as that.

The 3/50 Project points out that for every $100 spent in locally owned independent stores, $68 returns to the community through taxes, payroll and other expenditures. If you spend that money in a national chain store (big box store) only $43 stays home. If you spend it online, $0 dollars stays in your community. That’s right ZERO dollars, the big nothing, the old donut hole…

Kind of easy to make the decision to support 3/50 when you ponder those numbers, isn’t it?

I want to thank The Supply Chick, Becky Flansburg for bringing the 3/50 Project to my attention. Becky is one of “those” people, you know the type: exhaustively positive, constantly chipper and always doing something to move herself (and those around her) forward.

Take 15 minutes today to visit The 3/50 Project and sign up. Then, next time you are out and about in your town, visit one of those small businesses that make your community unique. Take out your wallet and live a little.

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Filed under Leadership, Responsibility, Shop locally

A Light in the Darkness

She had been driving for what seemed like the entire day. The weariness that comes from being “busy” but not really accomplishing anything had settled on her like someone had thrown a leaden shawl around her shoulders. No matter how she turned her head or arranged herself in the car seat, the ache in her neck and between her shoulder blades would just not go away.

Even though she had made the meetings on time and had said all of the right things, she didn’t feel much satisfaction. All of her training, all of the preparation had not helped her deal with the negative attitudes she had encountered that day. Some days she wondered exactly why she put up with this crap. The traveling, the bad diet, the ever escalating expectations of her boss. Her feelings toward this job had changed from an initial impression of opportunity to a dread-filled vision of one huge dead end sign.

Her thoughts were now fixated on dinner, followed by a date with a deep tub filled with hot water and lots and lots of bubbles.

She let her mind wander, drifting along with the Sinatra tune playing on the radio. Suddenly, she felt a huge thump and immediately her car began to leap and buck, the wheel pulling suddenly into the oncoming traffic lane. It took about 3 seconds for her to regain control of the car and for her to realize what had happened – a flat tire on the front left of her car. What next!

Once control of the car was affirmed in her mind, she eased the car over onto the shoulder of the road. What to do now? Her mind raced back to what she had learned in drivers training, so far back in the past. She could hear her father’s voice in her head – “Make sure you pull far enough off the road, so you don’t get hit by some knucklehead not paying attention”.

After she had pulled over, far over off the road, she made the call on her cell phone. The AAA guy was sympathetic, but it would take him over two hours to get out to her. Perfect! Here she was, on the side of the road, in the dark with sore feet, sore neck and now a sore disposition.

It was then she remembered the road side emergency kit she had gotten as a “Thank You” gift from her insurance agent. She went to the trunk and looked inside of the nicely logoed plastic case. There, she found a flashlight (one of those nice ones that stands up on own), jumper cables, first aid supplies and emergency road markers (to warn oncoming drivers). Also, there in the kit were instructions on how to change a tire safely!

Suddenly feeling empowered, Sally made a quick decision – she wasn’t waiting for any stinking tow truck! She dutifully put the lighted emergency road hazard markers out, read the tire change instructions and went to work.  Using the flashlight to illuminate the work area, she had the blown tire off and the temporary spare on within 10 minutes. Within 15 minutes of the original blown tire, she was back on the road and on her way home.

Thanks to the thoughtfulness of her insurance agent, what could have been a major hassle turned into the best thing that could have happened to her.

“He is a really great guy”, she thought, “how can she ever thank him?”  “I know” her thoughts continued “I’ll give him my insurance business for the rest of my life”:)

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Filed under Facing Adversity, Promo Ideas

Moments well spent

Brian Tracy, master organizer and goal setter, advises us all about the importance of the “now” –  the moment we lHourglassive in. He encourages us in every decision we make to always be mindful of our goals. One of his basic tenets of his program is that we must constantly order our activities so that we are always moving towards our goals. In other words, whatever we are doing at any particular moment in time, that activity should be bringing us closer to our goals.

Another important point he makes is; just because something is urgent does not mean it is important. We will always have to deal with life’s little emergencies – fires will always need to be put out. However, if you are spending too much time fighting fires, when do you have time to plant trees?

When are you going to read that book? When are you going to write that book? When are you going to take that class? When are you going to give that speech? Sing that song? Start that new business?

It is the activities we pursue in the present, the decisions we make every moment that create what we are and what we are to become. Moments well spent bring us closer to our long-term goals; closer to the important stuff. If you don’t have time during your day to actively pursue the important stuff, you may need to do some thinking about what is truly important. Good Luck!

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Filed under Goals