Tag Archives: marketing

Temporary Cover – Lasting Effect

Summertime cook-outs, non-profit cook-offs & autumn tailgating are all great opportunities to advertise with an apron. After all, who wants to get sauce all over their party duds? No one! You can do them a big favor by providing the temporary cover they need to look the part of the cook, even if the results leave something to be desired.

Use an apron to tell your customers and prospects that you have them covered – literally.

Here is a bonus spin on this weird idea of the week. This fall, hundreds of grade school students are going to be painting, glueing and creating messes in art classes all over the area. Question: Would your local school appreciate some donated aprons to help keep their students clean? If your business has anything to do with children, art class aprons provide a wonderful opportunity to build brand awareness in an environment that builds credibility and good will.

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Coming Soon (to a phone in your pocket)

Why be on the web? What is the value of a presence on Facebook or Twitter? To get an idea of what is going to be coming to a smart phone near you, take a look at this video from Engadget . In it you will get an idea of what local promotion will consist of in the not-to-distant future. Follow your viewing of the video by reading this article from Fast Company.

The short version of what this means to you. If you run a retail outlet or any other type of business which relies on having consumers finding you easily, you need to start working on your web presence now! Before we know it, consumers wanting to find anything they need will be consulting their phones before going anywhere. One of the primary sources of information for the applications these web-based phones are going to rely on are social networking sites and/or local web portal sites.

The shorter version of what this trend means to your business is this: If you aren’t planning on entering the world of social networking or investing in your web presence, you are planning on being out of business before you know it.

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William Tell has nothing on me

William Tell knew something about hitting a target; although all he had to do was hit an apple on his kid’s head with an arrow. Targeting today is a whole new challenge; our task is hitting customers, not apples.

Marketing today is about targeting. The old days of blasting a message out into the world and betting on sheer numbers of audience are as gone as disco. Getting your message in front of a favorable demographic is the most efficient, effective ways to spend you marketing dollars. So how can you do that?

Promotional products have always provided a type of advertising that can target a specific group of people. Mass media (television, radio, print) can’t give you control over who (if anybody) might be reading, watching or listening to your ad.

However, you can control who receives a calendar, flashlight or t-shirt. You can deliver your message personally or use direct mail to put it squarely in front of them on their desk. This creates for you an opportunity in that person’s day to (William) Tell your story.

Ready – determine your unique selling proposition.

Aim – determine the market you want.

Fire-  Promotional products can deliver your message, on target, with impact, creativity and class.

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